The Expansion of Asian Brands into Europe: Key Challenges
At many industry conferences, one question still tends to dominate: should Asian brands enter the European market? Conversations at eTail Asia in Singapore, however, show that for many companies in the region, that stage is already long behind them. The decision has been made: Europe is the next step in their global expansion. In practice, […]
From Market Entry to Scalable Growth:How Asian Brands Can Build EU-Ready E-commerce Operations
In 2024, global cross-border e-commerce was valued at more than USD 3.4 trillion, with forecasts projecting growth to nearly USD 20 trillion by 2033, representing an annualized growth rate exceeding 21 %. Europe accounts for more than 30 % of this global cross-border opportunity and over €840 billion in e-commerce sales annually, making it one […]
Fulfillment in Poland vs. the Netherlands in 2026: Why UK E-commerce Companies Are Moving Their Operations to Poland
We all know the situation that followed Brexit. It made logistics for UK e-commerce more expensive and less predictable, especially for deliveries to EU customers. According to the UK Trade Policy Observatory, the average delivery time from the UK to EU countries has increased by 2–4 days due to customs procedures and administrative barriers. At […]
Integrations That Make a Difference. How Fulfilio and Linker Streamline the E-commerce Back-Office
In e-commerce, everything begins with integrations. They determine whether your processes – between shop, warehouse and marketplace – run smoothly or turn into a series of costly disruptions and errors. That’s why more and more companies are opting for OMS-class solutions and SaaS integrators that tie their sales into one scalable ecosystem. For several years […]
Returns in E-commerce: What to Do When the Purchase Price Differs from the Return Price?
Returns in e-commerce are no longer a marginal issue. They’ve become an everyday reality and one of the most expensive challenges online stores face. According to NRF and Shopify reports, the average online return rate is around 17%, while in the fashion industry it can reach 24–26% (Coresight Research). In the electronics sector, returns average […]
From POS Installations to Hundreds of Projects a Year – How Fulfilio Builds Expertise in Event and Retail Installations
Brand spending on point-of-sale presence and industry conferences has been steadily increasing year over year. Today, POS displays, digital signage systems, and event booths often determine how customers perceive a brand and its offer. Industry research shows that more than half of companies plan to increase their in-store and event marketing budgets. With this growth […]
Drops That Deliver: How Just-in-Time Logistics Fuels Influencer Brand Success
The global dropshipping market reached at least USD 365 billion in 2024 and is projected to grow to over USD 1.25 trillion by 2030, with a CAGR of about 22%. In Poland, e-commerce is expanding just as rapidly — valued at USD 24.8 billion in 2025 and forecasted to hit USD 37.4 billion by 2030 […]
E-commerce management in end2end model. What is it like?
Running an online store requires you to meet numerous logistics challenges. It is not only about selling highly attractive goods at a reasonable price. It is equally important that you smoothly deliver them to the final recipient. The solution to boost this process and optimize costs is e-commerce management in end2end model. See the details […]
Cross-border 2025: How to sell internationally without losing your margin (or your sanity)
The latest market data shows that as many as 59% of online shoppers in Europe regularly buy from foreign stores.Forecasts are optimistic: by 2029, the value of the cross-border logistics market is set to exceed $200 billion.This is not just a trend — it’s a real growth path for online stores that want to sell […]
Compliance-First Logistics. How to Support the Tobacco Industry’s Growth the Right Way
If there’s one industry operating in one of the most tightly regulated environments in Europe, it’s tobacco. In Poland—as in the entire EU—tobacco advertising has been banned for years, and promotional activity is strictly limited to point-of-sale displays and below-the-line communication. These strict legal requirements force tobacco brands to act with precision—at every stage […]
