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“Fulfilio is a partner that understands the scale and pace of marketing activities carried out across Poland. We value their flexibility, responsiveness and ability to efficiently handle both day-to-day orders and non-standard seasonal or event-related projects. Thanks to well-structured processes, a highly responsive team and a practical approach to logistical challenges, we can effectively supply the market with POSM materials and ensure the continuity of our promotional activities.”
Brand Manager
Our Client is one of the largest brewing companies in Poland, continuing a beer-making tradition spanning more than a century. Its portfolio includes some of the most recognizable brands on the market. The scale of the Client’s operations requires the efficient management and distribution of marketing and promotional materials across the country — from retail outlets and hospitality venues to seasonal campaigns and events.
Our Client needed a partner capable of efficiently handling a high volume of orders, a wide range of POSM materials, and seasonal spikes in demand. The project required not only timely delivery and high-quality service, but also fast communication with a dedicated account manager, strong responsiveness, and flexibility in supporting non-standard campaigns.
One of the key challenges was resolving inconsistencies in the existing system and warehouse operations. Fulfilio needed to rebuild a logical and transparent process that would enable the efficient support of sales representatives, marketing teams, and multiple promotional campaigns running simultaneously.
An additional challenge involved handling fragile materials, including glassware delivered to hospitality venues. Standard courier shipping carried a significant risk of breakage, so a safer and more cost-effective packaging model had to be developed.
Fulfilio provides the Client with end-to-end support for POSM materials, promotional campaigns, and branded projects carried out across Poland. The scope of the cooperation includes warehousing, order picking, repacking, assembly, kit preparation, and the distribution of marketing materials to sales representatives, hospitality venues, and retail outlets.
The project requires a high degree of operational flexibility, as the Client’s activities are seasonal, campaign-driven, and often require a rapid response. At Fulfilio, we handle both the standard distribution of printed materials, deckchairs, stands, and display units, as well as more complex projects involving repacking and the preparation of materials for events and brand campaigns.
Warehousing and handling of POSM materials
Fulfilio warehouses and distributes POSM materials used in the Client’s promotional and marketing activities. These include printed materials, deckchairs, stands, wooden display units, branded elements, and glassware intended for hospitality venues.
Order picking and repacking
As part of the cooperation, we handle repacking and prepare tailored kits for specific promotional campaigns. Fulfilio flexibly adapts the process to the nature of each campaign — from standard order picking and seasonal promotions to more complex projects requiring specially designed operational solutions.
Nationwide distribution across Poland
POSM materials are delivered to sales representatives, hospitality venues, retail outlets, and event locations. Fulfilio’s operational processes ensure nationwide distribution across the Polish market.
Event campaign support
We also support event-related activities by supplying products and promotional materials, such as plastic cups and other items used during events. These projects require rapid coordination, efficient order picking, and the timely delivery of large volumes of materials.
System and operational support
Although the project does not rely on full system integration, Fulfilio’s processes have been structured to align with the logic of the Client’s SAP system. As a result, order management, inventory control, and promotional campaign handling remain consistent, transparent, and easy to monitor.
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Operational improvements
As part of the cooperation, Fulfilio and the Client jointly developed solutions that streamlined the handling of POSM materials, reduced the risk of damage, and helped optimize logistics costs.
One example was the handling of glassware delivered to hospitality venues. Due to the risk of damage in transit, we worked with the Client to develop a new packing method and dedicated shipping packaging that provided better product protection. As a result, the process became safer, more predictable, and more cost-effective.
Another important aspect of the cooperation was aligning Fulfilio’s processes with the Client’s SAP workflows. Although the project does not rely on full system integration, the arrangements and data maintained in Fulfilio’s system are consistent with the Client’s processes. This makes it easier to monitor inventory, process orders, and manage promotional campaigns.
Seasonal and non-standard project support
The cooperation requires Fulfilio to remain ready to handle projects of widely varying scale — from the daily distribution of POSM materials and event-related activities to large-scale nationwide shipments of stands and display materials.
For the largest campaigns, speed is critical. Fulfilio is responsible for rapidly preparing, picking, and dispatching high volumes of materials within a short timeframe, while maintaining quality control and efficient communication with the Client.
Thanks to its flexible approach, the Fulfilio team can also support the Client during periods of increased demand, seasonal promotional campaigns, and projects requiring non-standard operational arrangements.
Project in numbers
Orders processed in 2025
Units of products and materials stored and handled operationally
Deliveries completed on the next business day
Thanks to its cooperation with Fulfilio, the Client gained a reliable partner for handling POSM materials and promotional campaigns across Poland. The project was streamlined at both the system and warehouse levels, making the order fulfilment process more predictable, transparent, and efficient.
Key results of the cooperation:
1. organization of the warehouse and POSM inventory records,
2. alignment of Fulfilio’s processes with the Client’s SAP workflows,
3. efficient handling of a high volume of orders placed by sales representatives and marketing teams,
4. consistently high on-time delivery performance, including during seasonal volume peaks,
5. the ability to complete large-scale nationwide shipments of pallet displays within short timeframes,
6. joint development of safer glassware shipping solutions, reducing the risk of damage in transit,
7. fast communication with a dedicated account manager, high team responsiveness, and flexible support for seasonal, event-related, and non-standard projects,
8. continued support for POSM order fulfilment even under challenging operating conditions, including during and after the pandemic.
Fulfilio has become a partner that not only manages warehousing and logistics operations, but also actively supports the Client in improving processes, mitigating risks, and ensuring the continuity of promotional activities across the market.
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Fulfilio Sp. z o.o.
Łubińska Street 6F
05-532 Łubna
NIP: 522-30-90-899, KRS: 0000675541, REGON: 367184406
District Court for the Capital City of Warsaw Warsaw, 13th Commercial Division
Share capital PLN 6,091,950.00 fully paid
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