From challenges to perfection – how Fulfilio solves key issues of POSM customers. Interview with Hubert Podlaski

“Are POSM materials still relevant in the era of digital advertising?” This question appears increasingly often in industry discussions. Despite the dynamic growth of investments in online advertising, which reached almost PLN 5.3 billion in 2023, an increase of 8.6% compared to the previous year, physical promotional materials at points of sale (POSM) still play […]