Emotional e-commerce. How emotions influence purchasing decisions?
Although in the „perfect world” purchasing decisions should result from logical reasons, the reality shows something different. Many people make purchases on the spur of the moment. In the world of e-commerce, emotions are like a „two-edged sword” – on the one hand they can encourage you to do the shopping but on the other […]
Shopping in Poland: how many of us do the shopping online?
A few years ago online shopping seemed a little exotic and exclusive. Yet Polish e-commerce market in 2021 clearly shows that purchasing goods online is now an everyday thing. See how many Polish people buy over the Internet and get insight into prospects of growth of this market. 77% of Polish Internet users do the […]
